Your bridge into Turkey's healthcare market

HC Business guides international healthtech, medtech, and healthcare companies through every stage of Turkey market entry — from regulatory strategy to on-the-ground execution. Backed by 40 years of hands-on experience at the highest levels of Turkey's healthcare system.

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40+
Years of Experience
5+
National-Scale Projects
9
Service Areas
TR · NL
Istanbul & Delft
Institutions & organizations we have worked with
Acıbadem
OHSAD
Özel Hastaneler Platformu
Eczacıbaşı
Güven Hastanesi
Aydınlar Dental
Türk Eczacıları Birliği
Acıbadem
OHSAD
Özel Hastaneler Platformu
Eczacıbaşı
Güven Hastanesi
Aydınlar Dental
Türk Eczacıları Birliği
Market opportunity

Why Turkey's healthcare market?

Turkey's healthcare sector is one of the fastest-growing in the OECD — driven by universal health insurance reform, a rapidly expanding private hospital sector, and strong government investment in infrastructure. For international companies, the opportunity is significant. The challenge is knowing how to navigate it.

Universal health insurance covering 98% of the population since 2008
550+ private hospitals — up from ~70 in 2002
One of the world's largest healthcare PPP programs — 28 City Hospitals
Largest medtech import market in the Middle East & North Africa
Top 5 global health tourism destination
Strong government incentives for foreign healthcare investment
85M+
Population — larger than any EU member state
550+
Private hospitals, growing every year
PPP
28 City Hospital projects — world-class infrastructure program
€25B+
Healthcare market with consistent annual growth
How we work

Our approach

01
Assessment
Every engagement starts with a thorough analysis of the current situation — regulatory landscape, market conditions, and risks clearly mapped.
Regulatory and compliance analysis
Market and competitive landscape
Risk and opportunity mapping
02
Strategy
Based on assessment findings, we develop a project-specific, realistic, and actionable strategy. No off-the-shelf solutions.
Tailored roadmap and milestones
Stakeholder and institution planning
Timeline and resource planning
03
Execution
We bring the strategy to life on the ground. We stay with you throughout the process — monitoring progress and adapting as needed.
Representation with institutions & ministries
Process management and follow-up
Results-focused reporting
What we do

Our services

Specialized advisory for international healthcare and healthtech companies entering the Turkish market.

01
Market Entry & Regulatory Pathway Strategy
End-to-end strategy for entering Turkey's healthcare market — regulatory mapping, stakeholder landscape, and a clear pathway to market.
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02
Hospital Licensing & Regulatory Compliance
Full support for private hospital and health facility licensing, pre-authorization, compliance audits, and Ministry of Health proceedings.
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03
Product Licensing & Certification
End-to-end management of product licensing, registration, and certification processes for pharmaceutical, medical device, and health technology companies.
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04
Distributorship & Sales Partnership Development
Identifying, evaluating, and structuring local distribution and sales partnerships — connecting international companies with the right Turkish counterparts.
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05
Hospital M&A Advisory & Process Management
Advisory and process management for hospital acquisitions, mergers, and investments in Turkey's rapidly growing private hospital sector.
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06
General & Private Health Insurance Advisory
Deep expertise in Turkey's universal health insurance system — SGK reimbursement, compliance, and public-private insurance structures.
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07
Public-Private Partnership (PPP) Advisory
Strategic guidance on Turkey's PPP healthcare model — 28 City Hospital projects offering significant opportunities for international partners.
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08
Health Technology Assessment (HTA) Consulting
Navigating Turkey's reimbursement and HTA processes — helping health technology companies secure inclusion in the national reimbursement system.
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09
Elderly Care & Health Tourism Investment
Investment advisory and business model development for elderly care, health tourism, and wellness tourism — a high-growth segment with strong international investment opportunity.
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Founder background

Career Highlights

HC Business's advisory strength stems from its founder having personally served at every level of Turkey's healthcare system — public oversight, private sector leadership, and policy development. A rare combination of perspectives that translates directly into every consulting engagement.

Public Sector
SSK General Directorate
Inspector — Inspection Board
Audit and inspection roles within Turkey's social security system. First-hand understanding of public health financing from the inside.
Private Sector
Acıbadem Healthcare Group
Medical Finance Manager → Procurement & Logistics Director → Adana Hospital Director → Marketing Director
Senior management across Turkey's largest private hospital group — from financial management to operations, logistics, and marketing.
Policy Level
Ministry of Health
Deputy Undersecretary
Senior role at the highest level of Turkey's health policy. Legislative development and implementation coordination at ministerial level.
Reform Leadership
Ministry of Labour & Social Security
General Health Insurance Consultant
Active role in drafting Turkey's General Health Insurance law — the foundation of a universal coverage system now serving 85 million people.
International Advisory
Deloitte · EY
Sector Expert
Strategic analysis and expert advisory to global consulting firms on Turkey's healthcare market intelligence and strategy.
2017 — Present
HC Business
Founder & Principal Consultant
A consultancy founded to put this accumulated expertise directly in service of clients.
Consulting projects

Projects

Consulting projects delivered since 2017. Each project listed has been shared with client permission.

2022
Integrated Health & Life Insurance Product Development
Private Hospital & Sompo Insurance
Insurance Innovation
—
More projects being added
Updated as information is confirmed
Coming soon
Institutions & organizations
SSK General Directorate
Acıbadem Healthcare Group
Ministry of Health — Turkey
Ministry of Labour & Social Security
Health Sciences University
Deloitte
EY (Ernst & Young)
OHSAD
World Health Organization
Sompo Insurance
The team

About us

Hüseyin Çelik
Hüseyin Çelik
Founder & Principal Consultant · Turkey
With 40 years of experience spanning public health reform, hospital management, and healthcare policy, Hüseyin Çelik is one of Turkey's most respected healthcare advisors.

His career spans SSK's Inspection Board, senior directorships at Acıbadem Healthcare Group, Deputy Undersecretary at the Ministry of Health, and architect-level involvement in Turkey's General Health Insurance Reform — a system now covering 85 million people.
BSc Public Administration
MSc Hospital Management
MSc Economic Structure of the EU
MSc Public Administration & Expertise
Health Reform SGK Hospital Management Health Policy MedTech Elderly Care
Elif Çelik
Elif Çelik
EU Representative & Partnerships · Netherlands
Based in Delft, Netherlands, Elif is the European face of HC Business — connecting healthtech and medtech companies with Turkey's healthcare market.

With an active network across European innovation ecosystems, she identifies the right entry points and partners for companies looking to pilot, expand, or establish in Turkey. Her focus: turning interest into traction — matching international solutions with Turkish hospitals, insurers, and pharmacy networks ready to adopt them.
Market Entry EU Partnerships Deep Tech Health Innovation TU Delft
Latest

News & Events

2024
OHSAD 13th Annual Congress — Collective Intelligence Report Presentation
OHSAD — Private Hospitals and Health Organizations Association
Speaker
2024
Health Economics & Policy — Value-Based Reimbursement Panel
Health Economics and Policy Association · Yeditepe University
Panelist
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Get in touch

Let's Talk

Whether you're exploring the Turkish market for the first time or need expert guidance on a specific regulatory or market entry challenge — we're here to help.

Istanbul Office
Salacak Mah. İhsan Dizdar Sok. No:13/1
Üsküdar, Istanbul, Turkey
EU Representative
Delft, Netherlands
Email
huseyincelik65@yahoo.com
Phone
+90 532 583 5020